DEVELOPMENT OF INFORMATIVE PARAMETERS FOR DECISION SUPPORT BASED ON THE PHYSICIAN-PATIENT RELATIONS IN SOCIAL MEDIA

The article development of informative parameters for the medical decision-making based on the information extracted from the medical social media. The requests collected in medical social media, and from the user reviews, have turned this environment into an important information source for improving the quality of medical care. To demonstrate the possibilities of using this information when making medical decisions, the segment of physician-patient relations in social media is explored. Based on a number of resources of the national medical social media, a statistical analysis of the requests of e-patients is implemented and their formal description is given. The indicators are proposed for assessing the activity of stakeholders in the environment of medical social media taking into account the demographic data of e-patients. Using the introduced indicators, a conceptual mechanism is developed to support competent people in making medical decisions targeted at improving the medical services provided (pp.49-61).